El Diputado oficialista y asesor de la Alcaldía de Panamá, José Blandón coincidió este miércoles con algunos Concejales del PRD, en que el Ejecutivo tiene interés en quedarse con el Mercado de Abastos. VIDEO
Afirmó que desde el momento en que el Gobierno va a construir un nuevo mercado mayorista, la intención es que sea administrado por la Secretaría de Frío y no por el Municipio.
Por ello sugirió que el Municipio debería quedarse con los mercados minoristas.
Sin embargo, Blandón aseguró que lo que genera el Mercado de Abastos apenas alcanza para cubrir los costos de funcionamiento, puesto que no genera ganancias.
Dijo esperar que los usuarios comprendan que el cobro de alquiler es simbólico.
Las declaraciones las formuló el Diputado Blandón cuando encabezó la jornada de limpieza en el Mercado de Abastos, ante el plazo dado por el Ministerio de Salud bajo la advertencia de multa y cierre.
Blandón, dijo esperar que el Ministerio de Salud y los usuarios del Mercado de Abastos vean el interés de cambiar.
Blandón afirmó además que contratarán a una empresa de seguridad y otra para encargarse del aseo. Explicó que como no hay acuerdo con la Autoridad de Aseo, buscan lograr un contrato con una empresa privada
Showing posts with label mercado. Show all posts
Showing posts with label mercado. Show all posts
Wednesday, February 16, 2011
Friday, February 8, 2008
Adidas tries new format to lift market share
International Herald Tribune.
The German sporting goods maker Adidas is changing the format of its fast-growing global chain of Adidas Originals stores, focusing on customized design and interaction among shoppers to increase market share.
New stores in New York and Berlin opened this past week and feature the new design that will eventually be rolled out in the company's 83 stores worldwide in what Adidas calls its largest marketing campaign ever at its Originals brand.
"In the next 12 to 18 months I think we will have the new format everywhere," said Hermann Deininger, chief marketing officer for sports style at Adidas, the biggest European maker of sporting goods.
The new Originals stores, which sell athletic lifestyle fashion rather than performance gear, will feature workbench-type tables, shoe molds and shoes on display that are split open to show their inner workings.
Shoppers can customize their own shoes, choosing from an array of colors, materials and design options, through interactive computer displays.
The German sporting goods maker Adidas is changing the format of its fast-growing global chain of Adidas Originals stores, focusing on customized design and interaction among shoppers to increase market share.
New stores in New York and Berlin opened this past week and feature the new design that will eventually be rolled out in the company's 83 stores worldwide in what Adidas calls its largest marketing campaign ever at its Originals brand.
"In the next 12 to 18 months I think we will have the new format everywhere," said Hermann Deininger, chief marketing officer for sports style at Adidas, the biggest European maker of sporting goods.
The new Originals stores, which sell athletic lifestyle fashion rather than performance gear, will feature workbench-type tables, shoe molds and shoes on display that are split open to show their inner workings.
Shoppers can customize their own shoes, choosing from an array of colors, materials and design options, through interactive computer displays.
Nike, the industry leader, has touted customization at some of its stores, but Deininger said Adidas's move was not a competitive reaction to its larger rival. Adidas had already featured interactive design at its chain of performance-focused stores and through mobile units brought to sporting events, he said.
"It's a permanently evolving concept, the customization, and deeply rooted in the Adidas DNA," Deininger said. "That other brands have similar ideas, that's normal in a competitive environment."
The new marketing strategy and the campaign are starting during New York Fashion Week, which is attended by thousands of journalists.
"Of course, we expect this will have further positive impact on the U.S. market," Deininger said, "and it will strengthen our brand profile here for sure."
Adidas hopes to open 80 to 100 more Originals stores throughout the world this year, Deininger said, adding that the rollout has accelerated because of the popularity of the brand in emerging markets like China and Russia.
Adidas has also teamed up with the jeans brand Diesel to sell co-branded premium denim at the Originals stores. The jeans, designed jointly at both companies, will cost between €160, or $237, and €210.
"It's a permanently evolving concept, the customization, and deeply rooted in the Adidas DNA," Deininger said. "That other brands have similar ideas, that's normal in a competitive environment."
The new marketing strategy and the campaign are starting during New York Fashion Week, which is attended by thousands of journalists.
"Of course, we expect this will have further positive impact on the U.S. market," Deininger said, "and it will strengthen our brand profile here for sure."
Adidas hopes to open 80 to 100 more Originals stores throughout the world this year, Deininger said, adding that the rollout has accelerated because of the popularity of the brand in emerging markets like China and Russia.
Adidas has also teamed up with the jeans brand Diesel to sell co-branded premium denim at the Originals stores. The jeans, designed jointly at both companies, will cost between €160, or $237, and €210.
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